How much does Willie Breland III make in NIL?
Linebacker · Iowa State Cyclones · Big 12
Breland is a junior linebacker from Wiggins, Mississippi, who signed with Iowa State out of Mississippi Gulf Coast Community College. He played all 11 games in 2025 with 35 tackles, two for loss, a sack, an interception and a forced fumble while helping MGCCC to a 9-2 record and First Team All-MACCC honors. He was rated a three-star junior college prospect and prepped at Stone High School.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Willie Breland III's NIL value?
As of August 2026, Willie Breland III's estimated NIL value falls between $40K and $63K. Willie Breland III is a linebacker for the Iowa State Cyclones in the Big 12. Willie has about 92 followers across social media, led by 92 on Instagram, a core driver of football NIL value. Willie's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Iowa State Cyclones |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Willie's social media following
Willie's public social presence is about ~92 followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Iowa State Cyclones
Iowa State's NIL effort runs through the We Will Collective, a donor organization that has emphasized broad roster support over headline deals, an approach that fits a program built on player development under coach Matt Campbell. The Cyclones came off their first eleven-win season in 2024, which strengthened the fundraising case in a state with no professional teams to divide fan spending. Ames is a small market, so local endorsement volume is limited and few individual valuations for Cyclone players ever become public. Under the House settlement Iowa State pays athletes directly from a department-wide pool capped near $20.5 million in the first year, an amount that rises each season, with football and men's basketball the primary beneficiaries.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Willie, so the value shown here is a modeled estimate. See how NIL valuations work.
Willie NIL FAQ
How much does Willie Breland III make in NIL?
Willie Breland III's 2026 estimated NIL value falls between $40K and $63K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Willie's salary or net worth?
No. The figure estimates what Willie could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Willie's net worth. The deals an athlete actually signs can differ from any estimate.
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