How much does Will Holmes make in NIL?
Edge Rusher · Illinois Fighting Illini · Big Ten
Holmes is a junior defensive lineman from Detroit who transferred from Utah State, where he started seven of 10 games in 2025 and posted 45 tackles, 6.5 tackles for loss, 2.0 sacks and an interception. He came to football late, having been selected by the Los Angeles Angels in the fifth round of the 2018 MLB Draft and playing in their system through 2021.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Will Holmes's NIL value?
As of August 2026, Will Holmes's estimated NIL value falls between $23K and $36K. Will Holmes is a edge rusher for the Illinois Fighting Illini in the Big Ten. Will's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Edge Rusher |
| School | Illinois Fighting Illini |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Illinois Fighting Illini
Illinois supports NIL across football and men's basketball, with donor activity coordinated through the Icon Collective. Football's stock rose sharply after a ten-win 2024 season, which improved the program's recruiting position and its NIL fundraising case, while basketball has consistently used the transfer portal and international recruiting to build rosters. Chicago's corporate market sits within reach but is shared with professional teams and Northwestern. As a Big Ten member, Illinois takes in one of the largest media-revenue payouts in college sports, which funds direct payments to athletes under the House settlement cap, about $20.5 million in the first year and increasing annually. Individual valuations for Illini players are rarely reported, so most published figures are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Will, so the value shown here is a modeled estimate. See how NIL valuations work.
Will NIL FAQ
How much does Will Holmes make in NIL?
Will Holmes's 2026 estimated NIL value falls between $23K and $36K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Will's salary or net worth?
No. The figure estimates what Will could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Will's net worth. The deals an athlete actually signs can differ from any estimate.
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