How much does Cruz Rushing make in NIL?
Safety · Oregon Ducks · Big Ten
Rushing is a redshirt senior linebacker from Tucson, Arizona, who began his college career as a preferred walk-on at Florida in 2022 and spent 2023 at Arizona before joining Oregon. He saw action in four games in 2025 and made his first collegiate tackle against Oklahoma State.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cruz Rushing's NIL value?
As of August 2026, Cruz Rushing's estimated NIL value falls between $23K and $36K. Cruz Rushing is a safety for the Oregon Ducks in the Big Ten. Cruz's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Oregon Ducks |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Oregon Ducks
Oregon's NIL operation is closely tied to Division Street, the collective backed by Nike co-founder Phil Knight and other prominent alumni, and the Nike relationship gives Duck athletes branding resources few programs can match. Oregon joined the Big Ten in 2024 and has spent near the top of the market on football rosters, adding transfers and recruits with substantial reported valuations. The House settlement adds a direct layer: since 2025 the school can share revenue with athletes under the approximately $20.5 million first-year cap, rising annually, alongside those third party deals. Track and field and other Olympic sports carry unusual weight at Oregon, and the apparel-driven brand extends NIL relevance beyond football and basketball.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cruz, so the value shown here is a modeled estimate. See how NIL valuations work.
Cruz NIL FAQ
How much does Cruz Rushing make in NIL?
Cruz Rushing's 2026 estimated NIL value falls between $23K and $36K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cruz's salary or net worth?
No. The figure estimates what Cruz could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cruz's net worth. The deals an athlete actually signs can differ from any estimate.
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