How much does Tyler Mercer make in NIL?
Offensive Lineman · Oklahoma State Cowboys · Big 12
Mercer is a redshirt sophomore offensive lineman who joined Oklahoma State through the transfer portal for 2026 and figures into the interior line picture. The Prosper, Texas product started six of the eight games he played as a true freshman at North Texas in 2024, earning ESPN and On3 Freshman All-America recognition along with Dave Campbell's Texas Football Offensive Freshman of the Year honors. He spent 2025 at Kansas, playing in three games. ESPN ranked him the No. 11 center in the country coming out of Prosper High School.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Tyler Mercer's NIL value?
As of August 2026, Tyler Mercer's estimated NIL value falls between $104K and $163K. Tyler Mercer is a offensive lineman for the Oklahoma State Cowboys in the Big 12. Tyler has about 2.5K followers across social media, led by 2.5K on Instagram, a core driver of football NIL value. Tyler's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Oklahoma State Cowboys |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Tyler's social media following
Tyler's public social presence is about ~2.5K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Oklahoma State Cowboys
Oklahoma State football competes in the Big 12, where NIL spending generally runs below SEC and Big Ten levels, and its donor-backed effort is organized around the Pokes with a Purpose collective. The fundraising tradition is unusual: the late Boone Pickens gave hundreds of millions to Cowboy athletics, and that donor culture carries into the NIL era. Few Cowboys appear in national valuation rankings, so most published player figures are estimates. Since 2025, the House settlement allows Oklahoma State to pay athletes directly under the roughly $20.5 million first-year cap, which grows annually, an important equalizer for a school whose home market in Stillwater is small. The school brands its men's teams Cowboys and its women's teams Cowgirls.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tyler, so the value shown here is a modeled estimate. See how NIL valuations work.
Tyler NIL FAQ
How much does Tyler Mercer make in NIL?
Tyler Mercer's 2026 estimated NIL value falls between $104K and $163K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Tyler's salary or net worth?
No. The figure estimates what Tyler could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Tyler's net worth. The deals an athlete actually signs can differ from any estimate.
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