How much does Towns McGough make in NIL?
Kicker · California Golden Bears · ACC
McGough is a redshirt sophomore kicker who transferred to Cal from Auburn. He is from Auburn, Alabama, and played at Auburn High School before joining the Tigers program. He is one of three specialists Cal added through the portal for 2026, a group that also includes Tulsa punter Angus Davies, and he competes for the placekicking job this fall.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Towns McGough's NIL value?
As of August 2026, Towns McGough's estimated NIL value falls between $22K and $35K. Towns McGough is a kicker for the California Golden Bears in the ACC. Towns's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | California Golden Bears |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at California Golden Bears
California joined the ACC in 2024, and its NIL market is among the thinnest of any power-conference football program. A 2026 roster review found a published valuation for only one Cal football player, so nearly every figure for the team is a modeled estimate rather than market data. The Bay Area offers a huge economy but one crowded with professional teams and other sponsorship priorities, and Berkeley's donor collectives have operated on a smaller scale than those at football-first schools. Cal participates in revenue sharing under the House settlement, with the standard cap of about $20.5 million in year one growing annually, and its cross-country ACC membership brings full power-league media revenue that helps fund those payments.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Towns, so the value shown here is a modeled estimate. See how NIL valuations work.
Towns NIL FAQ
How much does Towns McGough make in NIL?
Towns McGough's 2026 estimated NIL value falls between $22K and $35K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Towns's salary or net worth?
No. The figure estimates what Towns could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Towns's net worth. The deals an athlete actually signs can differ from any estimate.
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