How much does Tamarcus Cooley make in NIL?

Safety · LSU Tigers · SEC

Cooley is LSU's returning starting safety after posting 70 tackles, 1.5 tackles for loss and two interceptions in his first season with the Tigers following a transfer from NC State. He passed on the NFL Draft to return for 2026.

ClassRedshirt junior
Jersey#0
2026 roleProjected starter
HometownRaleigh, N.C.
Estimated 2026 NIL valuation
$542K to $846K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)21%
Exposure (program/market)26%
Performance32%
Brand & sport21%

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What is Tamarcus Cooley's NIL value?

As of August 2026, Tamarcus Cooley's estimated NIL value falls between $542K and $846K. Tamarcus Cooley is a safety for the LSU Tigers in the SEC. Tamarcus has about 6.3K followers across social media, led by 6.3K on Instagram, a core driver of football NIL value. Tamarcus's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionSafety
SchoolLSU Tigers
ConferenceSEC
LevelNCAA Division I (Power conference)

Tamarcus's social media following

Tamarcus's public social presence is about ~6.3K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at LSU Tigers

LSU operates one of the larger NIL markets in the SEC, supported by the Bayou Traditions collective and a Baton Rouge fanbase that funds championship-level rosters in football, baseball, and women's sports. LSU is also unusual in that some of its biggest NIL earners have been women athletes in gymnastics and basketball. Under the 2025 House settlement, the school can additionally share revenue with athletes directly, up to about $20.5 million in the first year with the cap rising annually. Public valuation estimates for LSU players can diverge sharply; linebacker Whit Weeks was valued anywhere from roughly $451,000 to $1.8 million by different services, a reminder that published NIL figures are estimates rather than contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tamarcus, so the value shown here is a modeled estimate. See how NIL valuations work.

Tamarcus NIL FAQ

How much does Tamarcus Cooley make in NIL?

Tamarcus Cooley's 2026 estimated NIL value falls between $542K and $846K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Tamarcus's salary or net worth?

No. The figure estimates what Tamarcus could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Tamarcus's net worth. The deals an athlete actually signs can differ from any estimate.

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