How much does Stephen Rusnak make in NIL?
Kicker · Cincinnati Bearcats · Big 12
Rusnak is a sixth-year kicker from Clarkston, Michigan, who transferred to Cincinnati from Charlotte ahead of the 2025 season. In his final year with the 49ers he made all 11 field goal attempts, including three from beyond 50 yards, and all 25 extra points, one of only two qualified kickers nationally not to miss a field goal. In his first season as a Bearcat he converted 13 of 17 field goals and all 47 extra points. He returns as the starting placekicker in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Stephen Rusnak's NIL value?
As of August 2026, Stephen Rusnak's estimated NIL value falls between $63K and $99K. Stephen Rusnak is a kicker for the Cincinnati Bearcats in the Big 12. Stephen has about 2.9K followers across social media, led by 2.9K on Instagram, a core driver of football NIL value. Stephen's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Cincinnati Bearcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Stephen's social media following
Stephen's public social presence is about ~2.9K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Cincinnati Bearcats
Cincinnati moved up to the Big 12 in 2023 after its 2021 College Football Playoff run, but its NIL market has not scaled with its conference status. A 2026 roster review found no published valuations for any Bearcat football player, one of only a few power-conference programs where that was true, so team-level NIL totals for Cincinnati are formula output rather than market data. Donor NIL activity exists but operates quietly, and the city's sponsorship market is shared with two professional franchises. Under the House settlement Cincinnati can now pay athletes directly, subject to the cap of roughly $20.5 million in the first year with annual increases, and that direct money may matter more here than third-party deals ever did.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Stephen, so the value shown here is a modeled estimate. See how NIL valuations work.
Stephen NIL FAQ
How much does Stephen Rusnak make in NIL?
Stephen Rusnak's 2026 estimated NIL value falls between $63K and $99K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Stephen's salary or net worth?
No. The figure estimates what Stephen could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Stephen's net worth. The deals an athlete actually signs can differ from any estimate.
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