How much does Carter Lowe make in NIL?
Offensive Lineman · Ohio State Buckeyes · Big Ten
Lowe is a redshirt freshman offensive lineman from Toledo who played in two games in 2025, making his debut with 16 snaps against Grambling. He enrolled early and went through spring drills as a January arrival. A four-star prospect across the major services, he was the top-ranked offensive lineman in Ohio in the 2025 cycle and No. 34 nationally by 247Sports, and he earned first-team All-Ohio honors at Whitmer.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Carter Lowe's NIL value?
As of August 2026, Carter Lowe's estimated NIL value falls between $63K and $99K. Carter Lowe is a offensive lineman for the Ohio State Buckeyes in the Big Ten. Carter's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Ohio State Buckeyes |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Ohio State Buckeyes
Ohio State runs one of the biggest NIL operations in the country. Athletic department leadership publicly acknowledged that the 2024 national championship roster cost roughly $20 million in NIL support, a figure that became a benchmark for football spending. Donor money has flowed through major collectives including THE Foundation and The 1870 Society, and since the 2025 House settlement the school can also pay athletes directly, up to about $20.5 million departmentwide in year one with the cap rising annually. With one of the largest athletic budgets and fanbases in college sports, Ohio State can fund both layers fully, and Buckeye football players are regulars near the top of national NIL valuation rankings.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Carter, so the value shown here is a modeled estimate. See how NIL valuations work.
Carter NIL FAQ
How much does Carter Lowe make in NIL?
Carter Lowe's 2026 estimated NIL value falls between $63K and $99K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Carter's salary or net worth?
No. The figure estimates what Carter could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Carter's net worth. The deals an athlete actually signs can differ from any estimate.
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