How much does Rueben Owens II make in NIL?

What is Rueben Owens II's NIL value?

As of August 2026, Rueben Owens II's estimated NIL value falls between $800K and $1.3M. Rueben Owens II is a running back for the Texas A&M Aggies in the SEC. Rueben has about 39.4K followers across social media, led by 23K on Instagram, a core driver of football NIL value. Rueben's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Running Back
School	Texas A&M Aggies
Conference	SEC
Level	NCAA Division I (Power conference)

Rueben's social media following

Platform	Followers (approx.)
Instagram	~23K
X / Twitter	~16.4K

Follower figures are approximate, as of August 2026.

NIL at Texas A&M Aggies

Texas A&M pairs one of the largest donor bases in college sports with an unusually centralized NIL structure. Texas Aggies United, launched in 2023, is the official NIL partner of the athletic department and channels booster money into structured deals across many sports, not just football. The Aggies' resources rest on the 12th Man tradition and one of the biggest athletic budgets in the SEC. Since the 2025 House settlement, the school can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one and rising annually, layered under collective and commercial deals. Football remains the biggest line item, but the collective's multi sport design is a distinguishing feature of the program.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Rueben, so the value shown here is a modeled estimate. See how NIL valuations work.

Rueben NIL FAQ