How much does Rhett Armstrong make in NIL?
Kicker · Baylor Bears · Big 12
Armstrong, a sophomore from Monument, Colorado, kicked a 62-yard field goal at Palmer Ridge High School, the longest in Colorado 4A history, and finished as the state's all-time scoring leader among kickers with 279 career points. He went 2 for 2 on field goals in the 2024 U.S. Army All-America Game and chose Baylor over Tennessee, Colorado and Air Force. As a freshman he handled all 70 Baylor kickoffs, averaging 63.1 yards with 35 touchbacks, and projects into a larger kicking role in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Rhett Armstrong's NIL value?
As of August 2026, Rhett Armstrong's estimated NIL value falls between $58K and $90K. Rhett Armstrong is a kicker for the Baylor Bears in the Big 12. Rhett has about 12K followers across social media, led by 12K on Instagram, a core driver of football NIL value. Rhett's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Baylor Bears |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Rhett's social media following
Rhett's public social presence is about ~12K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Baylor Bears
Baylor is a private Baptist university competing in the Big 12, and private status means less of its athletic finance is subject to public records, so NIL specifics at the program are rarely disclosed. The Bears have fielded consistently competitive football teams since their 2021 conference title, and donor collectives have supported the roster alongside traditional endorsements. The House settlement applies to private schools the same as public ones, so Baylor can now share revenue directly with athletes under the roughly $20.5 million first-year cap that grows annually. Waco is a small media market, which limits local endorsement volume, and most published valuations for Baylor football players are estimates built from performance tier, position and program strength rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Rhett, so the value shown here is a modeled estimate. See how NIL valuations work.
Rhett NIL FAQ
How much does Rhett Armstrong make in NIL?
Rhett Armstrong's 2026 estimated NIL value falls between $58K and $90K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Rhett's salary or net worth?
No. The figure estimates what Rhett could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Rhett's net worth. The deals an athlete actually signs can differ from any estimate.
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