How much does Joey O'Brien make in NIL?
Safety · Notre Dame Fighting Irish · ACC
O'Brien is a freshman safety who enrolled at Notre Dame in January 2026 after a decorated career at La Salle Prep. The Roxborough, Pennsylvania native was named Pennsylvania Gatorade Player of the Year and MaxPreps state player of the year in 2025, catching 86 passes for 18 touchdowns and adding four interceptions while La Salle won the PIAA Class 6A championship. He chose the Irish over Oregon, Clemson and Penn State.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Joey O'Brien's NIL value?
As of August 2026, Joey O'Brien's estimated NIL value falls between $58K and $90K. Joey O'Brien is a safety for the Notre Dame Fighting Irish in the ACC. Joey's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Notre Dame Fighting Irish |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Notre Dame Fighting Irish
Notre Dame competes in the ACC in most sports while football remains independent, and its national brand gives athletes NIL reach few schools can match. Donor-backed NIL runs through the Rally collective, operating alongside a university that has historically taken a measured approach to commercializing athletics. Notre Dame opted into the House settlement, so since 2025 it can pay athletes directly under the revenue sharing cap of about $20.5 million in year one, growing annually, with football taking the largest share. The school's national television contract with NBC and a global alumni network mean Irish players can land endorsements without a large home market; South Bend itself is small, but the audience is not.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Joey, so the value shown here is a modeled estimate. See how NIL valuations work.
Joey NIL FAQ
How much does Joey O'Brien make in NIL?
Joey O'Brien's 2026 estimated NIL value falls between $58K and $90K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Joey's salary or net worth?
No. The figure estimates what Joey could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Joey's net worth. The deals an athlete actually signs can differ from any estimate.
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