How much does Peyton Williams make in NIL?
Safety · South Carolina Gamecocks · SEC
Williams is South Carolina's returning starting free safety, a redshirt senior who started all 12 games in 2025 with 50 tackles, two interceptions and a forced fumble.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Peyton Williams's NIL value?
As of August 2026, Peyton Williams's estimated NIL value falls between $454K and $709K. Peyton Williams is a safety for the South Carolina Gamecocks in the SEC. Peyton's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | South Carolina Gamecocks |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at South Carolina Gamecocks
South Carolina operates a broad NIL market for an SEC program because its success is spread across sports. Garnet Trust, the primary collective, supports football alongside a women's basketball program that Dawn Staley has built into a national brand, giving Gamecocks athletes outside football some of the most visible NIL platforms in college sports. Since the 2025 House settlement, the athletic department can also share revenue directly with athletes, about 20.5 million dollars across all sports in year one and increasing each season, with collective and commercial deals layered on top. Football still draws the largest share of the money, but South Carolina is one of the schools where women's sports meaningfully shape the NIL picture.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Peyton, so the value shown here is a modeled estimate. See how NIL valuations work.
Peyton NIL FAQ
How much does Peyton Williams make in NIL?
Peyton Williams's 2026 estimated NIL value falls between $454K and $709K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Peyton's salary or net worth?
No. The figure estimates what Peyton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Peyton's net worth. The deals an athlete actually signs can differ from any estimate.
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