How much does Payton Roth make in NIL?
Linebacker · Northwestern Wildcats · Big Ten
Roth came to Northwestern as a preferred walk on from Jesuit High School in Portland, Oregon after turning down offers from Oregon and Oregon State, and he redshirted in 2023. He played all 13 games in 2025 and totaled eight tackles, six of them solo, notching his first career stop against UCLA. As a high school senior he ran for 1,947 yards and 23 touchdowns and earned Class 6A all state honors.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Payton Roth's NIL value?
As of August 2026, Payton Roth's estimated NIL value falls between $43K and $68K. Payton Roth is a linebacker for the Northwestern Wildcats in the Big Ten. Payton has about 1.2K followers across social media, led by 1.2K on Instagram, a core driver of football NIL value. Payton's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Northwestern Wildcats |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Payton's social media following
Payton's public social presence is about ~1.2K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Northwestern Wildcats
Northwestern is one of only two private schools in the Big Ten and has the league's smallest fanbase, and its NIL market reflects that: the TrueNU collective supports athletes, but almost no Wildcat football players appear in national valuation databases, so published figures are nearly all estimates. What Northwestern does have is Big Ten revenue. The House settlement lets the athletic department pay athletes directly under the roughly $20.5 million first-year cap, which rises annually, giving even the league's smallest brand the same direct-pay mechanism as its rivals. The rebuilt Ryan Field project signals continued football investment, and Chicago's corporate market offers endorsement possibilities for athletes who build individual profiles.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Payton, so the value shown here is a modeled estimate. See how NIL valuations work.
Payton NIL FAQ
How much does Payton Roth make in NIL?
Payton Roth's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Payton's salary or net worth?
No. The figure estimates what Payton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Payton's net worth. The deals an athlete actually signs can differ from any estimate.
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