How much does Matt Fuller make in NIL?

What is Matt Fuller's NIL value?

As of August 2026, Matt Fuller's estimated NIL value falls between $274K and $428K. Matt Fuller is a running back for the South Carolina Gamecocks in the SEC. Matt has about 2K followers across social media, led by 2K on Instagram, a core driver of football NIL value. Matt's figure is a modeled estimate based on audience, on-field role, market and sport.

Matt's social media following

Matt's public social presence is about ~2K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at South Carolina Gamecocks

South Carolina operates a broad NIL market for an SEC program because its success is spread across sports. Garnet Trust, the primary collective, supports football alongside a women's basketball program that Dawn Staley has built into a national brand, giving Gamecocks athletes outside football some of the most visible NIL platforms in college sports. Since the 2025 House settlement, the athletic department can also share revenue directly with athletes, about 20.5 million dollars across all sports in year one and increasing each season, with collective and commercial deals layered on top. Football still draws the largest share of the money, but South Carolina is one of the schools where women's sports meaningfully shape the NIL picture.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Matt, so the value shown here is a modeled estimate. See how NIL valuations work.

Matt NIL FAQ