How much does Martels Carter Jr. make in NIL?
Running Back · Kentucky Wildcats · SEC
Carter is a redshirt freshman defensive back in Kentucky's secondary rotation and wears No. 0. The Chattanooga native signed with the Wildcats out of Paducah Tilghman in Kentucky and carries one of the larger Instagram followings among UK's young defenders.
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What is Martels Carter Jr.'s NIL value?
Martels Carter Jr. is a running back for the Kentucky Wildcats in the SEC. Martels has about 12K followers across social media, led by 12K on Instagram, a core driver of football NIL value. Martels's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Running Back |
| School | Kentucky Wildcats |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Martels's social media following
| Platform | Followers (approx.) |
|---|---|
| ~12K |
That's about 12K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- CJ Jimcoily (Linebacker, LSU Tigers)
- Ashton Funk (Offensive Lineman, Texas A&M Aggies)
- De'marcus Riddick (Linebacker, Auburn Tigers)
- Jack Leyrer (Offensive Lineman, Auburn Tigers)
Martels NIL FAQ
How much does Martels Carter Jr. make in NIL?
Martels Carter Jr.'s 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Martels Carter Jr.'s NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Martels has about 12K followers across social media.
What team does Martels Carter Jr. play for?
Martels Carter Jr. plays running back for the Kentucky Wildcats in the SEC.
Does Martels Carter Jr. have NIL deals?
The number shown is an estimate of Martels's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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