How much does Luis Rodriguez make in NIL?

Kicker · Kansas State Wildcats · Big 12

Luis Rodriguez locked down Kansas State's kicking job in his first season out of College of the Canyons, making 13 of 15 field goals and all 42 extra points in 2025 to rank second in the Big 12 in accuracy at 86.7 percent. His 51-yarder at Arizona tied for the 25th-longest field goal in program history. A junior from Sylmar, California, he was rated the third-best community college kicker in the 2025 class by Chris Sailer Kicking after making 21 of 25 field goals at Canyons, and he returns as the Wildcats' primary kicker in 2026.

ClassJunior
Jersey#43
2026 roleProjected starter
HometownSylmar, Calif.
Estimated 2026 NIL valuation
$59K to $93K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)13%
Exposure (program/market)28%
Performance37%
Brand & sport22%

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What is Luis Rodriguez's NIL value?

As of August 2026, Luis Rodriguez's estimated NIL value falls between $59K and $93K. Luis Rodriguez is a kicker for the Kansas State Wildcats in the Big 12. Luis has about 1.3K followers across social media, led by 1.3K on Instagram, a core driver of football NIL value. Luis's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionKicker
SchoolKansas State Wildcats
ConferenceBig 12
LevelNCAA Division I (Power conference)

Luis's social media following

Luis's public social presence is about ~1.3K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Kansas State Wildcats

Kansas State fields competitive Big 12 programs in both football and men's basketball from one of the conference's smaller communities, and its NIL market reflects that: steady donor support, limited local endorsement volume in Manhattan, and few publicly reported deals. Football has been the more consistent product, with the program's 2022 conference title anchoring its recent standing, while basketball spending has fluctuated with roster turnover. The 2025 House settlement lets Kansas State pay athletes directly under the same rules as every power school, a cap of about $20.5 million department-wide in year one that increases annually, which narrows the resource gap with bigger-market rivals. Most published valuations for Wildcat athletes are estimates, since the program and its donors disclose little.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Luis, so the value shown here is a modeled estimate. See how NIL valuations work.

Luis NIL FAQ

How much does Luis Rodriguez make in NIL?

Luis Rodriguez's 2026 estimated NIL value falls between $59K and $93K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Luis's salary or net worth?

No. The figure estimates what Luis could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Luis's net worth. The deals an athlete actually signs can differ from any estimate.

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