How much does Avery Johnson make in NIL?

What is Avery Johnson's NIL value?

As of August 2026, Avery Johnson's estimated NIL value falls between $1.3M and $2M. Avery Johnson is a quarterback for the Kansas State Wildcats in the Big 12. Avery has about 56K followers across social media, led by 56K on Instagram, a core driver of football NIL value. Avery's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Avery's social media following

Avery's public social presence is about ~56K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Kansas State Wildcats

Kansas State fields competitive Big 12 programs in both football and men's basketball from one of the conference's smaller communities, and its NIL market reflects that: steady donor support, limited local endorsement volume in Manhattan, and few publicly reported deals. Football has been the more consistent product, with the program's 2022 conference title anchoring its recent standing, while basketball spending has fluctuated with roster turnover. The 2025 House settlement lets Kansas State pay athletes directly under the same rules as every power school, a cap of about $20.5 million department-wide in year one that increases annually, which narrows the resource gap with bigger-market rivals. Most published valuations for Wildcat athletes are estimates, since the program and its donors disclose little.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Avery NIL FAQ