How much does London Montgomery make in NIL?
Running Back · Florida Gators · SEC
Montgomery is a redshirt junior running back from Scranton, Pa., who joined Florida through the transfer portal after playing at Penn State and East Carolina. He attended Scranton Prep and rushed for roughly 700 yards in 2025. Listed at 192 pounds and wearing No. 24, he gives the Gators a proven complement behind Jadan Baugh alongside fellow transfer Evan Pryor.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is London Montgomery's NIL value?
As of August 2026, London Montgomery's estimated NIL value falls between $66K and $103K. London Montgomery is a running back for the Florida Gators in the SEC. London's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Florida Gators |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at Florida Gators
Florida runs one of the SEC's broader NIL operations because it funds contenders in multiple sports. The football program draws the largest share of resources, while the men's basketball team that won the 2025 national championship showed the payoff of sustained roster investment. Third-party activity has been organized largely through Florida Victorious, the donor collective aligned with the athletic department. Since the House settlement took effect, Florida can also pay athletes directly under the department-wide cap of roughly $20.5 million in year one, an amount that grows each season. The Gators' national fanbase and the state's dense sponsorship market give athletes commercial opportunities well beyond Gainesville, though individual deal terms are rarely confirmed publicly.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for London, so the value shown here is a modeled estimate. See how NIL valuations work.
London NIL FAQ
How much does London Montgomery make in NIL?
London Montgomery's 2026 estimated NIL value falls between $66K and $103K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that London's salary or net worth?
No. The figure estimates what London could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not London's net worth. The deals an athlete actually signs can differ from any estimate.
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