How much does Landon Shaffer make in NIL?
Kicker · Georgia Tech Yellow Jackets · ACC
Shaffer is a sophomore kicker from Dallas, Georgia, who came to Georgia Tech from East Paulding High School. He made his collegiate debut with a 60-yard kickoff against Gardner-Webb in September 2025. As a high school senior he converted 14 of 18 field goal attempts with a long of 53 yards, made 38 of 39 extra points and put 56 of 60 kickoffs into the end zone.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Landon Shaffer's NIL value?
As of August 2026, Landon Shaffer's estimated NIL value falls between $4K and $6K. Landon Shaffer is a kicker for the Georgia Tech Yellow Jackets in the ACC. Landon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Georgia Tech Yellow Jackets |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Georgia Tech Yellow Jackets
Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Landon, so the value shown here is a modeled estimate. See how NIL valuations work.
Landon NIL FAQ
How much does Landon Shaffer make in NIL?
Landon Shaffer's 2026 estimated NIL value falls between $4K and $6K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Landon's salary or net worth?
No. The figure estimates what Landon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Landon's net worth. The deals an athlete actually signs can differ from any estimate.
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