How much does LaKendrick James make in NIL?
Linebacker · Mississippi State Bulldogs · SEC
James is a redshirt junior linebacker from Shelby, Mississippi, who joined Mississippi State from Copiah-Lincoln Community College. In two junior college seasons he played 21 games and recorded 45 tackles, 18.5 tackles for loss, 7.5 sacks, four fumble recoveries and four pass breakups. He piled up 125 tackles as a senior at Northside High School and committed to the Bulldogs in June 2024. He is working for a place in the 2026 linebacker rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is LaKendrick James's NIL value?
As of August 2026, LaKendrick James's estimated NIL value falls between $43K and $68K. LaKendrick James is a linebacker for the Mississippi State Bulldogs in the SEC. LaKendrick's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Mississippi State Bulldogs |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at Mississippi State Bulldogs
Mississippi State's NIL effort runs through the Bulldog Initiative collective and an SEC revenue base that supports full participation in House settlement payments, which since 2025 allow direct revenue sharing with athletes up to about $20.5 million in year one, a cap that grows annually. Starkville is one of the smaller markets in the conference, so third party deal flow is lighter than at the league's flagship brands, and few Bulldog players appear in national valuation rankings. Baseball carries unusual weight here; Mississippi State won the 2021 College World Series and draws some of the largest baseball crowds in the country, though baseball NIL money remains a small fraction of football spending everywhere.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for LaKendrick, so the value shown here is a modeled estimate. See how NIL valuations work.
LaKendrick NIL FAQ
How much does LaKendrick James make in NIL?
LaKendrick James's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that LaKendrick's salary or net worth?
No. The figure estimates what LaKendrick could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not LaKendrick's net worth. The deals an athlete actually signs can differ from any estimate.
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