How much does Keenan Jackson make in NIL?

What is Keenan Jackson's NIL value?

As of August 2026, Keenan Jackson's estimated NIL value falls between $144K and $225K. Keenan Jackson is a wide receiver for the NC State Wolfpack in the ACC. Keenan's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at NC State Wolfpack

NC State consolidated its NIL fundraising when its collectives, Pack of Wolves and Savage Wolves, merged into One Pack NIL, which supports Wolfpack athletes across sports while keeping a football-specific club within it. Public NIL valuation coverage of the football roster is thin, with almost no players appearing in national ranking services, so most published figures are estimates. The House settlement gives the school a direct channel: since 2025, ACC members can share revenue with athletes under the roughly $20.5 million first-year cap, growing annually, alongside third party deals. The Raleigh market, anchored by a large university community and the Research Triangle economy, provides steady if unspectacular endorsement opportunities.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Keenan, so the value shown here is a modeled estimate. See how NIL valuations work.

Keenan NIL FAQ