How much does Justin Hasenhuetl make in NIL?

Offensive Lineman · California Golden Bears · ACC

Justin Hasenhuetl is a redshirt freshman offensive lineman for California who is originally from Cologne, Germany, and finished high school at Rabun Gap-Nacoochee School in Georgia. He announced his commitment to Cal at the Navy All-American Bowl, choosing the Bears over North Carolina and Arkansas after an earlier pledge to Georgia Tech, and he enrolled early to take part in spring practice.

ClassRedshirt freshman
Jersey#65
2026 roleRoster depth
HometownCologne, Germany
Estimated 2026 NIL valuation
$18K to $29K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Justin Hasenhuetl's NIL value?

As of August 2026, Justin Hasenhuetl's estimated NIL value falls between $18K and $29K. Justin Hasenhuetl is a offensive lineman for the California Golden Bears in the ACC. Justin's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionOffensive Lineman
SchoolCalifornia Golden Bears
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at California Golden Bears

California joined the ACC in 2024, and its NIL market is among the thinnest of any power-conference football program. A 2026 roster review found a published valuation for only one Cal football player, so nearly every figure for the team is a modeled estimate rather than market data. The Bay Area offers a huge economy but one crowded with professional teams and other sponsorship priorities, and Berkeley's donor collectives have operated on a smaller scale than those at football-first schools. Cal participates in revenue sharing under the House settlement, with the standard cap of about $20.5 million in year one growing annually, and its cross-country ACC membership brings full power-league media revenue that helps fund those payments.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Justin, so the value shown here is a modeled estimate. See how NIL valuations work.

Justin NIL FAQ

How much does Justin Hasenhuetl make in NIL?

Justin Hasenhuetl's 2026 estimated NIL value falls between $18K and $29K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Justin's salary or net worth?

No. The figure estimates what Justin could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Justin's net worth. The deals an athlete actually signs can differ from any estimate.

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