How much does Jordon Davison make in NIL?

What is Jordon Davison's NIL value?

As of August 2026, Jordon Davison's estimated NIL value falls between $447K and $699K. Jordon Davison is a running back for the Oregon Ducks in the Big Ten. Jordon has about 54K followers across social media, led by 54K on Instagram, a core driver of football NIL value. Jordon's figure is a modeled estimate based on audience, on-field role, market and sport.

Jordon's social media following

Jordon's public social presence is about ~54K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Oregon Ducks

Oregon's NIL operation is closely tied to Division Street, the collective backed by Nike co-founder Phil Knight and other prominent alumni, and the Nike relationship gives Duck athletes branding resources few programs can match. Oregon joined the Big Ten in 2024 and has spent near the top of the market on football rosters, adding transfers and recruits with substantial reported valuations. The House settlement adds a direct layer: since 2025 the school can share revenue with athletes under the approximately $20.5 million first-year cap, rising annually, alongside those third party deals. Track and field and other Olympic sports carry unusual weight at Oregon, and the apparel-driven brand extends NIL relevance beyond football and basketball.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jordon, so the value shown here is a modeled estimate. See how NIL valuations work.

Jordon NIL FAQ