How much does Jordan Walker make in NIL?

What is Jordan Walker's NIL value?

As of August 2026, Jordan Walker's estimated NIL value falls between $136K and $213K. Jordan Walker is a edge rusher for the Georgia Tech Yellow Jackets in the ACC. Jordan's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Georgia Tech Yellow Jackets

Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jordan, so the value shown here is a modeled estimate. See how NIL valuations work.

Jordan NIL FAQ