How much does James Heard Jr. make in NIL?

What is James Heard Jr.'s NIL value?

As of August 2026, James Heard Jr.'s estimated NIL value falls between $17K and $26K. James Heard Jr. is a linebacker for the Mississippi State Bulldogs in the SEC. James's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Mississippi State Bulldogs

Mississippi State's NIL effort runs through the Bulldog Initiative collective and an SEC revenue base that supports full participation in House settlement payments, which since 2025 allow direct revenue sharing with athletes up to about $20.5 million in year one, a cap that grows annually. Starkville is one of the smaller markets in the conference, so third party deal flow is lighter than at the league's flagship brands, and few Bulldog players appear in national valuation rankings. Baseball carries unusual weight here; Mississippi State won the 2021 College World Series and draws some of the largest baseball crowds in the country, though baseball NIL money remains a small fraction of football spending everywhere.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for James, so the value shown here is a modeled estimate. See how NIL valuations work.

James NIL FAQ