How much does Jalen Atkins make in NIL?
Defensive Lineman · Kansas Jayhawks · Big 12
Jalen Atkins is a redshirt sophomore defensive tackle who came to Kansas from Coffeyville Community College. He is from Wagoner, Oklahoma, and played his high school football at nearby Checotah High School rather than in his hometown. Listed at 6-3 and 285 pounds, he wears No. 98 and gives the Jayhawks junior college seasoning on the interior of the defensive line.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jalen Atkins's NIL value?
As of August 2026, Jalen Atkins's estimated NIL value falls between $16K and $25K. Jalen Atkins is a defensive lineman for the Kansas Jayhawks in the Big 12. Jalen's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Kansas Jayhawks |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Kansas Jayhawks
Kansas runs a basketball-first NIL economy. The Jayhawks are one of the sport's blue bloods, and donor resources organized through vehicles like the Mass St. Collective have historically prioritized keeping basketball rosters elite. Football's NIL footprint is smaller; a 2026 roster review found a published valuation for only one Kansas football player, so nearly all Jayhawk football figures are modeled estimates. The program has nonetheless invested heavily in football infrastructure, including a major rebuild of its stadium, signaling intent to grow that side of the operation. Under the House settlement Kansas shares revenue directly with athletes, capped around $20.5 million across the department in year one and growing annually, a pool balanced between marquee basketball and developing football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jalen, so the value shown here is a modeled estimate. See how NIL valuations work.
Jalen NIL FAQ
How much does Jalen Atkins make in NIL?
Jalen Atkins's 2026 estimated NIL value falls between $16K and $25K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jalen's salary or net worth?
No. The figure estimates what Jalen could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jalen's net worth. The deals an athlete actually signs can differ from any estimate.
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