How much does Jae Lamar make in NIL?
Running Back · Georgia Bulldogs · SEC
Jae Lamar is a freshman running back from Moultrie, Georgia, who signed with Georgia out of Colquitt County High School. He committed to the Bulldogs in June 2025 and signed in December, choosing Georgia over Auburn, Miami and Clemson. The 247Sports Composite rated him a four-star prospect, the No. 8 running back and No. 107 overall recruit in the 2026 class.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jae Lamar's NIL value?
As of August 2026, Jae Lamar's estimated NIL value falls between $24K and $38K. Jae Lamar is a running back for the Georgia Bulldogs in the SEC. Jae's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Georgia Bulldogs |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at Georgia Bulldogs
Georgia restructured its NIL operation as the revenue-sharing era began. Its original donor collective, the Classic City Collective, shut down, and in June 2025 the athletic association partnered with Learfield Impact to run a unified in-house NIL agency for Bulldog athletes, later adding a third-party initiative called Glory Glory. Under the House settlement Georgia shares revenue directly with athletes, subject to the cap of about $20.5 million in year one that rises annually, and football, a two-time national champion earlier this decade, receives the largest allocation. Georgia's enormous fanbase and Atlanta's corporate market support substantial third-party deals on top of school payments, though the program discloses few individual figures.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jae, so the value shown here is a modeled estimate. See how NIL valuations work.
Jae NIL FAQ
How much does Jae Lamar make in NIL?
Jae Lamar's 2026 estimated NIL value falls between $24K and $38K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jae's salary or net worth?
No. The figure estimates what Jae could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jae's net worth. The deals an athlete actually signs can differ from any estimate.
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