How much does Drew Bobo make in NIL?

What is Drew Bobo's NIL value?

As of August 2026, Drew Bobo's estimated NIL value falls between $691K and $1.1M. Drew Bobo is a offensive lineman for the Georgia Bulldogs in the SEC. Drew has about 12K followers across social media, led by 12K on Instagram, a core driver of football NIL value. Drew's figure is a modeled estimate based on audience, on-field role, market and sport.

Drew's social media following

Drew's public social presence is about ~12K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Georgia Bulldogs

Georgia restructured its NIL operation as the revenue-sharing era began. Its original donor collective, the Classic City Collective, shut down, and in June 2025 the athletic association partnered with Learfield Impact to run a unified in-house NIL agency for Bulldog athletes, later adding a third-party initiative called Glory Glory. Under the House settlement Georgia shares revenue directly with athletes, subject to the cap of about $20.5 million in year one that rises annually, and football, a two-time national champion earlier this decade, receives the largest allocation. Georgia's enormous fanbase and Atlanta's corporate market support substantial third-party deals on top of school payments, though the program discloses few individual figures.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Drew, so the value shown here is a modeled estimate. See how NIL valuations work.

Drew NIL FAQ