How much does George Fitzpatrick make in NIL?

What is George Fitzpatrick's NIL value?

As of August 2026, George Fitzpatrick's estimated NIL value falls between $104K and $163K. George Fitzpatrick is a offensive lineman for the Kansas State Wildcats in the Big 12. George's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Kansas State Wildcats

Kansas State fields competitive Big 12 programs in both football and men's basketball from one of the conference's smaller communities, and its NIL market reflects that: steady donor support, limited local endorsement volume in Manhattan, and few publicly reported deals. Football has been the more consistent product, with the program's 2022 conference title anchoring its recent standing, while basketball spending has fluctuated with roster turnover. The 2025 House settlement lets Kansas State pay athletes directly under the same rules as every power school, a cap of about $20.5 million department-wide in year one that increases annually, which narrows the resource gap with bigger-market rivals. Most published valuations for Wildcat athletes are estimates, since the program and its donors disclose little.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for George, so the value shown here is a modeled estimate. See how NIL valuations work.

George NIL FAQ