How much does Dominick McKinley make in NIL?

What is Dominick McKinley's NIL value?

As of August 2026, Dominick McKinley's estimated NIL value falls between $667K and $1.0M. Dominick McKinley is a defensive lineman for the LSU Tigers in the SEC. Dominick has about 6.4K followers across social media, led by 6.4K on Instagram, a core driver of football NIL value. Dominick's figure is a modeled estimate based on audience, on-field role, market and sport.

Dominick's social media following

Dominick's public social presence is about ~6.4K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at LSU Tigers

LSU operates one of the larger NIL markets in the SEC, supported by the Bayou Traditions collective and a Baton Rouge fanbase that funds championship-level rosters in football, baseball, and women's sports. LSU is also unusual in that some of its biggest NIL earners have been women athletes in gymnastics and basketball. Under the 2025 House settlement, the school can additionally share revenue with athletes directly, up to about $20.5 million in the first year with the cap rising annually. Public valuation estimates for LSU players can diverge sharply; linebacker Whit Weeks was valued anywhere from roughly $451,000 to $1.8 million by different services, a reminder that published NIL figures are estimates rather than contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dominick, so the value shown here is a modeled estimate. See how NIL valuations work.

Dominick NIL FAQ