How much does DJ Butler make in NIL?
Running Back · Houston Cougars · Big 12
Butler played 11 games in 2025 and finished third on the team with 301 rushing yards on 68 carries. The Mobile, Alabama, native came to Houston out of W.P. Davidson High School and enters his junior season as a proven complementary back competing for a larger share of the Cougars' backfield rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is DJ Butler's NIL value?
As of August 2026, DJ Butler's estimated NIL value falls between $45K and $70K. DJ Butler is a running back for the Houston Cougars in the Big 12. DJ's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Houston Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Houston Cougars
Houston's NIL resources have leaned toward men's basketball, the program's flagship sport, which reached the 2025 national championship game and has sustained elite rosters. Football, elevated to the Big 12 in 2023, operates with a smaller NIL footprint while it works to establish itself in the deeper conference. The city of Houston is one of the country's largest corporate markets, which gives athletes real endorsement upside, but donor NIL activity around football has been modest compared with the conference's established powers. The House settlement lets Houston pay athletes directly, capped around $20.5 million department-wide in year one with annual growth, and how that pool is divided between a championship-level basketball program and a developing football roster is a defining question for the athletic department.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for DJ, so the value shown here is a modeled estimate. See how NIL valuations work.
DJ NIL FAQ
How much does DJ Butler make in NIL?
DJ Butler's 2026 estimated NIL value falls between $45K and $70K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that DJ's salary or net worth?
No. The figure estimates what DJ could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not DJ's net worth. The deals an athlete actually signs can differ from any estimate.
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