How much did Deja Kelly make in NIL?
Former Guard · Oregon Ducks · Big Ten · Now: Charlotte Crown (AU Pro Basketball)
The veteran guard is a proven NIL performer and one of the higher-valued players in women's college basketball.
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What was Deja Kelly's NIL value?
Deja Kelly is a former Oregon Ducks guard, now with Charlotte Crown (AU Pro Basketball). Deja has about 1.5M followers across social media, led by 878K on TikTok, a core driver of women's basketball NIL value. Deja's NIL value shown here reflects publicly reported figures (On3 Women's NIL Valuations (2026)); enter your email above to see the number and the full breakdown.
| Sport | Women's Basketball |
| Position | Guard |
| School | Oregon Ducks |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
| Now with | Charlotte Crown (AU Pro Basketball) |
Deja's social media following
| Platform | Followers (approx.) |
|---|---|
| ~514K | |
| TikTok | ~878K |
| X / Twitter | ~73K |
That's about 1.5M followers in all. Follower figures are approximate and were last updated June 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (On3 Women's NIL Valuations (2026)). See how NIL valuations work.
Players with a similar NIL profile
Other women's basketball players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Syla Swords (Guard, Michigan Wolverines)
- Sienna Betts (Forward, UCLA Bruins)
- Olivia Olson (Guard, Michigan Wolverines)
- MiLaysia Fulwiley (Guard, LSU Tigers)
Deja NIL FAQ
How much did Deja Kelly make in NIL?
Deja Kelly's NIL value on HowMuchNIL is based on publicly reported figures of 12-month name, image and likeness earning potential (On3 Women's NIL Valuations (2026)). Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Deja Kelly's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Deja has about 1.5M followers across social media.
What team did Deja Kelly play for?
Deja Kelly played guard for the Oregon Ducks in the Big Ten, and is now with Charlotte Crown (AU Pro Basketball).
Did Deja Kelly have NIL deals?
The number shown is an estimate of Deja's 12-month NIL earning potential, not a list of signed contracts. It is anchored to publicly reported figures.
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