How much did Deja Kelly make in NIL?

What was Deja Kelly's NIL value?

As of August 2026, Deja Kelly's estimated NIL value falls between $265K and $414K. Deja Kelly is a former Oregon Ducks guard, now with Charlotte Crown (AU Pro Basketball). Deja has about 1.5M followers across social media, led by 878K on TikTok, a core driver of women's basketball NIL value. Deja's figure reflects publicly reported figures, per On3 Women's NIL Valuations (2026).

Sport	Women's Basketball
Position	Guard
School	Oregon Ducks
Conference	Big Ten
Level	NCAA Division I (Power conference)
Now with	Charlotte Crown (AU Pro Basketball)

Deja's social media following

Platform	Followers (approx.)
Instagram	~514K
TikTok	~878K
X / Twitter	~73K

Follower figures are approximate, as of August 2026.

NIL at Oregon Ducks

Oregon's NIL operation is closely tied to Division Street, the collective backed by Nike co-founder Phil Knight and other prominent alumni, and the Nike relationship gives Duck athletes branding resources few programs can match. Oregon joined the Big Ten in 2024 and has spent near the top of the market on football rosters, adding transfers and recruits with substantial reported valuations. The House settlement adds a direct layer: since 2025 the school can share revenue with athletes under the approximately $20.5 million first-year cap, rising annually, alongside those third party deals. Track and field and other Olympic sports carry unusual weight at Oregon, and the apparel-driven brand extends NIL relevance beyond football and basketball.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 Women's NIL Valuations (2026). See how NIL valuations work.

Deja NIL FAQ