How much does Deja Kelly make in NIL?
Guard · Texas Tech Red Raiders · Big 12
The veteran guard is a proven NIL performer and one of the higher-valued players in women's college basketball.
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Social media following
| Platform | Followers (approx.) |
|---|---|
| 514,000 | |
| TikTok | 878,000 |
| X / Twitter | 73,000 |
That's about 1,465,000 followers in all (rough number).
How we estimate Deja's NIL value
An NIL value is an estimate of how much a player could earn in a year. It is not a salary or a confirmed deal. We weigh four things brands care about: fans (social reach and engagement), stage (school, conference and market), game (on-field role and performance), and brand (sport and story). Where a public figure exists, we sense-check against it (On3 Women's NIL Valuations (2026)).
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