How much does Dayton Howard make in NIL?
Wide Receiver · Iowa Hawkeyes · Big Ten
Howard is a fourth-year wide receiver at Iowa from Kansas City, Missouri, where he played at Park Hill High School. He started three of 11 games in 2025 and caught eight passes for 91 yards and a touchdown, after four catches for 62 yards and a score in 12 games the previous season. Iowa was his only scholarship offer out of high school. Listed at 6-5, he wears No. 7 and majors in enterprise leadership.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Dayton Howard's NIL value?
As of August 2026, Dayton Howard's estimated NIL value falls between $50K and $79K. Dayton Howard is a wide receiver for the Iowa Hawkeyes in the Big Ten. Dayton has about 5.1K followers across social media, led by 5.1K on Instagram, a core driver of football NIL value. Dayton's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Iowa Hawkeyes |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Dayton's social media following
Dayton's public social presence is about ~5.1K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Iowa Hawkeyes
Iowa presents a gap between fan support and NIL market data. The Hawkeyes sell out Kinnick Stadium and their donor group, the Swarm Collective, was among the earlier Big Ten NIL organizations, yet a 2026 review of the entire 109-player football roster found no published valuation for any player, so Iowa football figures are modeled estimates rather than reported deals. The state has no professional franchises, which concentrates sponsorship attention on the university, and women's basketball generated some of the highest-profile NIL activity in program history during the Caitlin Clark era. Iowa shares revenue directly with athletes under the House settlement, subject to the cap of roughly $20.5 million in year one, an amount that grows annually.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dayton, so the value shown here is a modeled estimate. See how NIL valuations work.
Dayton NIL FAQ
How much does Dayton Howard make in NIL?
Dayton Howard's 2026 estimated NIL value falls between $50K and $79K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Dayton's salary or net worth?
No. The figure estimates what Dayton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Dayton's net worth. The deals an athlete actually signs can differ from any estimate.
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