How much does Dallas Winner-Johnson make in NIL?
Linebacker · Oklahoma State Cowboys · Big 12
Winner-Johnson is a redshirt junior linebacker from St. Louis whose path to Oklahoma State ran through Missouri State and Tulane. He played high school football at Cardinal Ritter College Prep in St. Louis. At 6-5 and 225 pounds he is unusually long for the position, and he wears No. 16 for the Cowboys.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Dallas Winner-Johnson's NIL value?
As of August 2026, Dallas Winner-Johnson's estimated NIL value falls between $16K and $24K. Dallas Winner-Johnson is a linebacker for the Oklahoma State Cowboys in the Big 12. Dallas's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Oklahoma State Cowboys |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Oklahoma State Cowboys
Oklahoma State football competes in the Big 12, where NIL spending generally runs below SEC and Big Ten levels, and its donor-backed effort is organized around the Pokes with a Purpose collective. The fundraising tradition is unusual: the late Boone Pickens gave hundreds of millions to Cowboy athletics, and that donor culture carries into the NIL era. Few Cowboys appear in national valuation rankings, so most published player figures are estimates. Since 2025, the House settlement allows Oklahoma State to pay athletes directly under the roughly $20.5 million first-year cap, which grows annually, an important equalizer for a school whose home market in Stillwater is small. The school brands its men's teams Cowboys and its women's teams Cowgirls.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dallas, so the value shown here is a modeled estimate. See how NIL valuations work.
Dallas NIL FAQ
How much does Dallas Winner-Johnson make in NIL?
Dallas Winner-Johnson's 2026 estimated NIL value falls between $16K and $24K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Dallas's salary or net worth?
No. The figure estimates what Dallas could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Dallas's net worth. The deals an athlete actually signs can differ from any estimate.
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