How much does Dallas Wilson make in NIL?

What is Dallas Wilson's NIL value?

As of August 2026, Dallas Wilson's estimated NIL value falls between $407K and $635K. Dallas Wilson is a wide receiver for the Florida Gators in the SEC. Dallas has about 49.5K followers across social media, led by 41K on Instagram, a core driver of football NIL value. Dallas's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Wide Receiver
School	Florida Gators
Conference	SEC
Level	NCAA Division I (Power conference)

Dallas's social media following

Platform	Followers (approx.)
Instagram	~41K
X / Twitter	~8.5K

Follower figures are approximate, as of August 2026.

NIL at Florida Gators

Florida runs one of the SEC's broader NIL operations because it funds contenders in multiple sports. The football program draws the largest share of resources, while the men's basketball team that won the 2025 national championship showed the payoff of sustained roster investment. Third-party activity has been organized largely through Florida Victorious, the donor collective aligned with the athletic department. Since the House settlement took effect, Florida can also pay athletes directly under the department-wide cap of roughly $20.5 million in year one, an amount that grows each season. The Gators' national fanbase and the state's dense sponsorship market give athletes commercial opportunities well beyond Gainesville, though individual deal terms are rarely confirmed publicly.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dallas, so the value shown here is a modeled estimate. See how NIL valuations work.

Dallas NIL FAQ