How much did Caleb Downs make in NIL?
Former Safety · Ohio State Buckeyes · Big Ten · Now: NFL (2026 Draft)
One of the most valuable defensive players in college football, the Ohio State safety pairs elite play with deals from Beats and Panini.
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Social media following
| Platform | Followers (approx.) |
|---|---|
| 525,000 |
That's about 525,000 followers in all (rough number).
How we estimate Caleb's NIL value
An NIL value is an estimate of how much a player could earn in a year. It is not a salary or a confirmed deal. We weigh four things brands care about: fans (social reach and engagement), stage (school, conference and market), game (on-field role and performance), and brand (sport and story). Where a public figure exists, we sense-check against it (On3 NIL Valuations (2026)).
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