How much does Caden Yates make in NIL?

Long Snapper · Oklahoma State Cowboys · Big 12

Yates joined Oklahoma State from the transfer portal and brings multiple seasons of FBS starting experience at long snapper as a redshirt junior. The Argyle, Texas native handled the role at North Texas, appearing in all 14 games as the primary long snapper in 2025 for a unit that made 11 of 12 field goals and all 70 extra points. He snapped in 11 games in 2024 after redshirting in 2023. At Argyle High School he recorded 94 tackles, 12 tackles for loss and 6.0 sacks.

ClassRedshirt junior
Jersey#42
2026 roleProjected starter
HometownArgyle, TX
Estimated 2026 NIL valuation
$49K to $76K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Caden Yates's NIL value?

As of August 2026, Caden Yates's estimated NIL value falls between $49K and $76K. Caden Yates is a long snapper for the Oklahoma State Cowboys in the Big 12. Caden has about 609 followers across social media, led by 609 on Instagram, a core driver of football NIL value. Caden's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionLong Snapper
SchoolOklahoma State Cowboys
ConferenceBig 12
LevelNCAA Division I (Power conference)

Caden's social media following

Caden's public social presence is about ~609 followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Oklahoma State Cowboys

Oklahoma State football competes in the Big 12, where NIL spending generally runs below SEC and Big Ten levels, and its donor-backed effort is organized around the Pokes with a Purpose collective. The fundraising tradition is unusual: the late Boone Pickens gave hundreds of millions to Cowboy athletics, and that donor culture carries into the NIL era. Few Cowboys appear in national valuation rankings, so most published player figures are estimates. Since 2025, the House settlement allows Oklahoma State to pay athletes directly under the roughly $20.5 million first-year cap, which grows annually, an important equalizer for a school whose home market in Stillwater is small. The school brands its men's teams Cowboys and its women's teams Cowgirls.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caden, so the value shown here is a modeled estimate. See how NIL valuations work.

Caden NIL FAQ

How much does Caden Yates make in NIL?

Caden Yates's 2026 estimated NIL value falls between $49K and $76K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Caden's salary or net worth?

No. The figure estimates what Caden could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Caden's net worth. The deals an athlete actually signs can differ from any estimate.

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