How much does Caden Durham make in NIL?

What is Caden Durham's NIL value?

As of August 2026, Caden Durham's estimated NIL value falls between $79K and $124K. Caden Durham is a running back for the LSU Tigers in the SEC. Caden has about 77K followers across social media, led by 77K on Instagram, a core driver of football NIL value. Caden's figure is a modeled estimate based on audience, on-field role, market and sport.

Caden's social media following

Caden's public social presence is about ~77K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at LSU Tigers

LSU operates one of the larger NIL markets in the SEC, supported by the Bayou Traditions collective and a Baton Rouge fanbase that funds championship-level rosters in football, baseball, and women's sports. LSU is also unusual in that some of its biggest NIL earners have been women athletes in gymnastics and basketball. Under the 2025 House settlement, the school can additionally share revenue with athletes directly, up to about $20.5 million in the first year with the cap rising annually. Public valuation estimates for LSU players can diverge sharply; linebacker Whit Weeks was valued anywhere from roughly $451,000 to $1.8 million by different services, a reminder that published NIL figures are estimates rather than contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caden, so the value shown here is a modeled estimate. See how NIL valuations work.

Caden NIL FAQ