How much does BJ Williams make in NIL?

What is BJ Williams's NIL value?

As of August 2026, BJ Williams's estimated NIL value falls between $100K and $156K. BJ Williams is a offensive lineman for the Pittsburgh Panthers in the ACC. BJ has about 1.1K followers across social media, led by 1.1K on Instagram, a core driver of football NIL value. BJ's figure is a modeled estimate based on audience, on-field role, market and sport.

BJ's social media following

BJ's public social presence is about ~1.1K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Pittsburgh Panthers

Pitt's NIL effort is anchored by Alliance 412, the collective serving Panther athletes, in a city where college programs share attention with the Steelers, Penguins, and Pirates. That professional competition keeps Pitt's NIL market modest for a power conference school, and few Panther football players appear in national valuation services, making most published figures estimates. ACC membership still provides the revenue base for House settlement participation: since 2025 Pitt can pay athletes directly under the first-year cap of about $20.5 million, which rises annually, a mechanism that matters most for programs without deep collective fundraising. Basketball history and the urban Oakland campus give some athletes endorsement paths outside football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for BJ, so the value shown here is a modeled estimate. See how NIL valuations work.

BJ NIL FAQ