How much does Adam Mohammed make in NIL?

What is Adam Mohammed's NIL value?

As of August 2026, Adam Mohammed's estimated NIL value falls between $132K and $206K. Adam Mohammed is a running back for the California Golden Bears in the ACC. Adam has about 5.2K followers across social media, led by 5.2K on Instagram, a core driver of football NIL value. Adam's figure is a modeled estimate based on audience, on-field role, market and sport.

Adam's social media following

Adam's public social presence is about ~5.2K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at California Golden Bears

California joined the ACC in 2024, and its NIL market is among the thinnest of any power-conference football program. A 2026 roster review found a published valuation for only one Cal football player, so nearly every figure for the team is a modeled estimate rather than market data. The Bay Area offers a huge economy but one crowded with professional teams and other sponsorship priorities, and Berkeley's donor collectives have operated on a smaller scale than those at football-first schools. Cal participates in revenue sharing under the House settlement, with the standard cap of about $20.5 million in year one growing annually, and its cross-country ACC membership brings full power-league media revenue that helps fund those payments.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Adam, so the value shown here is a modeled estimate. See how NIL valuations work.

Adam NIL FAQ