UConn Huskies NIL valuations

3 athletes · Big East · estimated ranges as of August 2026

UConn's NIL market is built around basketball rather than football. The men's program won national championships in 2023 and 2024, the women's program added the 2025 title, and both operate with a visibility few football schools can match for their basketball rosters. The Huskies compete in the Big East, a basketball centered league, which shapes where donor money flows. Since the 2025 House settlement, UConn can share revenue directly with athletes, up to about 20.5 million dollars in year one and more later, and a basketball first athletic department can direct an unusually large slice of that cap to its flagship programs. Star players in Storrs have landed some of the most prominent basketball NIL deals in the country.

AthletePositionClass2026 roleEst. range
Sarah StrongForward$960K to $1.5M
Braylon MullinsGuard$642K to $1.0M
Azzi Fudd (former)Guard$258K to $404K

The exact estimate and breakdown for each athlete are free on their page with an email.