Oklahoma State Cowgirls NIL valuations

1 athletes · Big 12 · estimated ranges as of August 2026

The Cowgirls are Oklahoma State's women's basketball program, listed separately because the school brands its women's teams as Cowgirls rather than Cowboys. Women's basketball NIL operates at a very different scale from football: budgets are far smaller, deals are driven more by individual social media followings than by roster-wide collective spending, and figures are rarely disclosed, so most published valuations are estimates. Oklahoma State can direct a share of its House settlement revenue pool, capped near $20.5 million across the athletic department in year one and rising annually, to women's basketball, though at most schools football and men's basketball receive the large majority. The Big 12 is a strong women's basketball league, which gives productive Cowgirls national visibility.