How much does Willie Rodriguez make in NIL?
Tight End · Kentucky Wildcats · SEC
Rodriguez is Kentucky's projected starting tight end and a preseason All-SEC selection entering 2026. The Covington Catholic product is in his third year with the Wildcats.
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What is Willie Rodriguez's NIL value?
Willie Rodriguez is a tight end for the Kentucky Wildcats in the SEC. Willie has about 8.8K followers across social media, led by 8.8K on Instagram, a core driver of football NIL value. Willie's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Tight End |
| School | Kentucky Wildcats |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Willie's social media following
| Platform | Followers (approx.) |
|---|---|
| ~8.8K |
That's about 8.8K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- TJ Dottery (Linebacker, LSU Tigers)
- Bo Bordelon (Offensive Lineman, LSU Tigers)
- Ja'Marley Riddle (Safety, Georgia Bulldogs)
- Elijah Melendez (Linebacker, Auburn Tigers)
Willie NIL FAQ
How much does Willie Rodriguez make in NIL?
Willie Rodriguez's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Willie Rodriguez's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Willie has about 8.8K followers across social media.
What team does Willie Rodriguez play for?
Willie Rodriguez plays tight end for the Kentucky Wildcats in the SEC.
Does Willie Rodriguez have NIL deals?
The number shown is an estimate of Willie's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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