How much does Shane Marshall make in NIL?

Running Back · Georgia Tech Yellow Jackets · ACC

Shane Marshall is a sophomore running back for Georgia Tech, listed at 5-11 and 210 pounds in No. 24. The Ocilla, Georgia native signed out of Irwin County High School, a small-school program with a strong state playoff history. He sits in a deep 2026 backfield behind Justice Haynes and Malachi Hosley, so rotational carries and special teams are the near-term outlook.

ClassSophomore
Jersey#24
2026 roleRotation / two-deep candidate
HometownOcilla, Ga.
Estimated 2026 NIL valuation
$51K to $80K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Shane Marshall's NIL value?

As of August 2026, Shane Marshall's estimated NIL value falls between $51K and $80K. Shane Marshall is a running back for the Georgia Tech Yellow Jackets in the ACC. Shane's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolGeorgia Tech Yellow Jackets
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at Georgia Tech Yellow Jackets

Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Shane, so the value shown here is a modeled estimate. See how NIL valuations work.

Shane NIL FAQ

How much does Shane Marshall make in NIL?

Shane Marshall's 2026 estimated NIL value falls between $51K and $80K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Shane's salary or net worth?

No. The figure estimates what Shane could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Shane's net worth. The deals an athlete actually signs can differ from any estimate.

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