How much does Ric'Darious "DayDay" Farmer make in NIL?
Wide Receiver · UCF Knights · Big 12
Farmer is a redshirt sophomore receiver from Melbourne, Florida who played at Melbourne Central Catholic and was rated a four-star recruit. He signed with West Virginia and caught six passes for 54 yards as a true freshman before transferring to UCF in December 2024. A knee injury cost him the 2025 season, and he wears No. 6 as he works back into the receiver rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Ric'Darious "DayDay" Farmer's NIL value?
As of August 2026, Ric'Darious "DayDay" Farmer's estimated NIL value falls between $54K and $85K. Ric'Darious "DayDay" Farmer is a wide receiver for the UCF Knights in the Big 12. Ric'Darious has about 69K followers across social media, led by 69K on Instagram, a core driver of football NIL value. Ric'Darious's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | UCF Knights |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Ric'Darious's social media following
Ric'Darious's public social presence is about ~69K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at UCF Knights
UCF joined the Big 12 in 2023, completing a fast climb from Group of Five standing, but its NIL market has not yet caught up with its power conference membership. A 2026 review of the full football roster found no published player level valuations at all, one of only a few power conference programs where that was true, so figures for Knights athletes are modeled rather than drawn from reported deals. The school does hold real advantages: one of the nation's largest enrollments, the Orlando market, and Big 12 media revenue. Under the 2025 House settlement UCF can share revenue directly with athletes, about 20.5 million dollars in year one and rising annually, alongside third party NIL activity.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ric'Darious, so the value shown here is a modeled estimate. See how NIL valuations work.
Ric'Darious NIL FAQ
How much does Ric'Darious "DayDay" Farmer make in NIL?
Ric'Darious "DayDay" Farmer's 2026 estimated NIL value falls between $54K and $85K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ric'Darious's salary or net worth?
No. The figure estimates what Ric'Darious could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ric'Darious's net worth. The deals an athlete actually signs can differ from any estimate.
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