How much does Palmer Williams make in NIL?
Punter · Baylor Bears · Big 12
Williams is Baylor's returning punter and the 2025 Big 12 Special Teams Player of the Year, averaging 46.9 yards per punt as a Ray Guy Award finalist. He was named second-team All-America by The Athletic.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Palmer Williams's NIL value?
As of August 2026, Palmer Williams's estimated NIL value falls between $88K and $138K. Palmer Williams is a punter for the Baylor Bears in the Big 12. Palmer's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Punter |
| School | Baylor Bears |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Baylor Bears
Baylor is a private Baptist university competing in the Big 12, and private status means less of its athletic finance is subject to public records, so NIL specifics at the program are rarely disclosed. The Bears have fielded consistently competitive football teams since their 2021 conference title, and donor collectives have supported the roster alongside traditional endorsements. The House settlement applies to private schools the same as public ones, so Baylor can now share revenue directly with athletes under the roughly $20.5 million first-year cap that grows annually. Waco is a small media market, which limits local endorsement volume, and most published valuations for Baylor football players are estimates built from performance tier, position and program strength rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Palmer, so the value shown here is a modeled estimate. See how NIL valuations work.
Palmer NIL FAQ
How much does Palmer Williams make in NIL?
Palmer Williams's 2026 estimated NIL value falls between $88K and $138K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Palmer's salary or net worth?
No. The figure estimates what Palmer could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Palmer's net worth. The deals an athlete actually signs can differ from any estimate.
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