How much does Omari Hayes make in NIL?
Wide Receiver · Iowa State Cyclones · Big 12
Hayes is a redshirt senior wide receiver from Sarasota, Florida, in his first season at Iowa State after stops at Florida Atlantic and Tulane. He played all 14 games with five starts in 2025 and was third on a Tulane team that went 11-3 with 39 catches for 515 yards. He also had 39 receptions for 590 yards and three touchdowns at FAU in 2024. He competes for a rotation receiver job.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Omari Hayes's NIL value?
As of August 2026, Omari Hayes's estimated NIL value falls between $46K and $73K. Omari Hayes is a wide receiver for the Iowa State Cyclones in the Big 12. Omari has about 8.5K followers across social media, led by 8.5K on Instagram, a core driver of football NIL value. Omari's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Iowa State Cyclones |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Omari's social media following
Omari's public social presence is about ~8.5K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Iowa State Cyclones
Iowa State's NIL effort runs through the We Will Collective, a donor organization that has emphasized broad roster support over headline deals, an approach that fits a program built on player development under coach Matt Campbell. The Cyclones came off their first eleven-win season in 2024, which strengthened the fundraising case in a state with no professional teams to divide fan spending. Ames is a small market, so local endorsement volume is limited and few individual valuations for Cyclone players ever become public. Under the House settlement Iowa State pays athletes directly from a department-wide pool capped near $20.5 million in the first year, an amount that rises each season, with football and men's basketball the primary beneficiaries.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Omari, so the value shown here is a modeled estimate. See how NIL valuations work.
Omari NIL FAQ
How much does Omari Hayes make in NIL?
Omari Hayes's 2026 estimated NIL value falls between $46K and $73K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Omari's salary or net worth?
No. The figure estimates what Omari could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Omari's net worth. The deals an athlete actually signs can differ from any estimate.
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