How much does Malachi Hosley make in NIL?

What is Malachi Hosley's NIL value?

As of August 2026, Malachi Hosley's estimated NIL value falls between $128K and $200K. Malachi Hosley is a running back for the Georgia Tech Yellow Jackets in the ACC. Malachi has about 3.6K followers across social media, led by 3.6K on Instagram, a core driver of football NIL value. Malachi's figure is a modeled estimate based on audience, on-field role, market and sport.

Malachi's social media following

Malachi's public social presence is about ~3.6K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Georgia Tech Yellow Jackets

Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Malachi, so the value shown here is a modeled estimate. See how NIL valuations work.

Malachi NIL FAQ