How much does Lawson Pritchett make in NIL?
Linebacker · Georgia Tech Yellow Jackets · ACC
Pritchett is a junior linebacker from Mt. Pleasant, South Carolina, who came to Georgia Tech from Rabun Gap-Nacoochee School. He played on special teams in three games as a true freshman in 2024 before redshirting. His father, Wes, was an All-America linebacker at Notre Dame and the leading tackler on the 1988 national championship team, and his brother Marshall is a tight end at Alabama.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Lawson Pritchett's NIL value?
As of August 2026, Lawson Pritchett's estimated NIL value falls between $16K and $24K. Lawson Pritchett is a linebacker for the Georgia Tech Yellow Jackets in the ACC. Lawson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Georgia Tech Yellow Jackets |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Georgia Tech Yellow Jackets
Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lawson, so the value shown here is a modeled estimate. See how NIL valuations work.
Lawson NIL FAQ
How much does Lawson Pritchett make in NIL?
Lawson Pritchett's 2026 estimated NIL value falls between $16K and $24K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Lawson's salary or net worth?
No. The figure estimates what Lawson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Lawson's net worth. The deals an athlete actually signs can differ from any estimate.
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