How much does Lawson Petty make in NIL?

Offensive Lineman · Baylor Bears · Big 12

Lawson Petty is a senior offensive lineman from Dallas, Texas, who played at Highland Park High School and transferred to Baylor from Incarnate Word, where he started at both left and right guard. Listed at 305 pounds in his first year with the Bears, he is projected after spring practice as the backup at left guard behind South Alabama transfer Asher Hale.

ClassRedshirt junior
Jersey#65
2026 roleRotation / two-deep candidate
HometownDallas, Texas
Estimated 2026 NIL valuation
$37K to $58K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Lawson Petty's NIL value?

As of August 2026, Lawson Petty's estimated NIL value falls between $37K and $58K. Lawson Petty is a offensive lineman for the Baylor Bears in the Big 12. Lawson's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionOffensive Lineman
SchoolBaylor Bears
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Baylor Bears

Baylor is a private Baptist university competing in the Big 12, and private status means less of its athletic finance is subject to public records, so NIL specifics at the program are rarely disclosed. The Bears have fielded consistently competitive football teams since their 2021 conference title, and donor collectives have supported the roster alongside traditional endorsements. The House settlement applies to private schools the same as public ones, so Baylor can now share revenue directly with athletes under the roughly $20.5 million first-year cap that grows annually. Waco is a small media market, which limits local endorsement volume, and most published valuations for Baylor football players are estimates built from performance tier, position and program strength rather than reported contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lawson, so the value shown here is a modeled estimate. See how NIL valuations work.

Lawson NIL FAQ

How much does Lawson Petty make in NIL?

Lawson Petty's 2026 estimated NIL value falls between $37K and $58K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Lawson's salary or net worth?

No. The figure estimates what Lawson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Lawson's net worth. The deals an athlete actually signs can differ from any estimate.

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